New Email Flow and A/B Testing

We’re thrilled to bring you two (that’s right, two!) new improvements to your email experience within Pardot: new Email Flow and A/B Testing. Both of these updates will be coming your way in August. Email Flow We know that sending well-designed emails is one of the cornerstones of your marketing efforts with Pardot. That’s why…

New Automation Rules Preview

We have a small but exciting new feature that we’re in the process of releasing over the next few weeks: an update to the current Automation Rules preview. Based on client feedback, we’ve updated the Rules preview so that it will no longer generate automatically, but will instead require a click to “Preview matches.” Take…

New Help Drawer & Chat Updates Are Here

If you’ve been keeping up with our new feature blog, then you probably saw our post last week about our upcoming Help Drawer and Chat updates. Good news: as of today, those updates are here! You should see a pop up notification upon logging into Pardot to help walk you through the new changes. You…

New Help Drawer & Chat Updates Coming Soon

At Pardot, we have a ton of great self-help resources for our clients — and soon they’ll be more accessible than ever. Next week, we’ll be updating our Help Drawer and in-app Chat with a slick new design. We’re excited to put the troubleshooting resources and help documentation you need right at your fingertips. What…

New Prospect Lifecycle Report

Building on our existing Lifecycle Report, we’re excited to release a new report that will allow you to drill even deeper into your individual prospects’ activities over time, called the Prospect Lifecycle Report. This report is accessible from each Prospect’s profile, and will allow Pardot users to see the full history of prospect activities in…

Upcoming Changes to the Google AdWords Connector

Earlier this month, Google announced that AdWords would no longer provide information on what query (search term or phrase) a visitor used when clicking on an ad. This is a similar move to what they did previously with natural (non-paid) searches. Unfortunately, this means that many tracking solutions no longer receive complete data around a visitor’s session….

New Email Recency and Frequency Rule Types

We heard your requests for a feature that could help prevent marketing fatigue, and we’re excited to introduce a new Pardot feature that will do exactly that. Our new Recency and Frequency rule types, which will be added to dynamic lists in your account over the next week, can be used to quickly query your…

Select Cumulative Scoring on Email Opens

In order to prevent inflated scores due to cumulative scoring rules, we’ve introduced a new scoring option. Now, you have the ability to select cumulative scoring on Email Opens (this adjusts the prospect’s score every time an email is opened), or you can choose to score only on the initial open. By selecting this option,…