Important Updates to Pardot’s Google Adwords Connector

At the end of May, we posted an article on our blog about some upcoming changes that Google is making to their Adwords URLs. If you’re a Pardot customer, there are some additional items to bear in mind: namely, as you switch over to the Upgraded Adwords URLs, you’ll want to use the new tracking…

Introducing Salesforce® Engage

Today, we’re excited to announce the official launch of Salesforce® Engage, a new solution from Salesforce Pardot that helps marketing and sales teams work together to sell more effectively than ever. This powerful new capability is now generally available as an add-on for all customers. We know that the B2B buying cycle is changing, and…

Introducing the New Salesforce Connector

Pardot and Salesforce are becoming even more closely aligned — and we’re thrilled to announce a new Salesforce connector that will be released to all customers over the next couple of weeks. With the new connector, there will be no impact on your Salesforce API limits when prospect records sync between Pardot and Salesforce. So, what…

New BCC Email Compliance Functionality

We’re excited to start the new year by releasing a highly-requested feature off of our Idea Exchange: BCC Email Compliance. This functionality will help ensure that our clients are compliant with the federal regulations for their industry. Federal regulations require that certain types of institutions (for example, Financial Services companies) keep a record of all…

The December New Feature Roundup: Adwords, Wildcard Page Actions, & More

It may be the end of the year, but improving our product never slows down. In fact, we have three new releases ready for you: an update to our Paid Search report, the option for Salesforce users to log in to Pardot using their Salesforce credentials, and wildcard page actions. Consider these a small token…

iPhone 6 and 6 Plus Added to Email Rendering Previews

We have a quick but exciting update for those of you using our Email Rendering Preview Analysis! This week, we updated our previews to include iPhone 6 and iPhone 6 Plus, so that you can see how your emails will render on the latest mobile devices. See what this update looks like in the screenshots…

Introducing Folder Permissions

Earlier this year, we introduced Pardot Folders to help you organize your marketing content in a way that makes sense for you. Now, we’re excited to introduce Folder Permissions, which will give you customizable control over the groups that can access the content housed within your Folders. This feature will be rolling out the week…

New LinkedIn Posting to Company Pages

If you’re managing your company’s social media efforts on top of everything else on your plate, we know how essential a social posting tool is to your productivity. With Pardot social posting, you can schedule and simultaneously post updates to multiple Twitter, Facebook, and LinkedIn accounts, then gather insight on link clicks, replies, comments, retweets,…