Posts by Adam Blitzer

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About Adam Blitzer

Adam Blitzer is executive vice president of Salesforce Sales Cloud, the world’s #1 sales platform. In this role, he leads the product direction, marketing and operations for Sales Cloud, encompassing SteelBrick, Data.com and Pardot.

Prior to leading Sales Cloud, Adam co-founded Pardot, a marketing automation solution that assembles B2B buyer journey data points into actionable insights, enabling marketing and sales teams to sell smarter. ExactTarget acquired Pardot in 2012 for ~$100M and Salesforce acquired ExactTarget in 2013 for $2.5BN.

Before co-founding Pardot, Adam worked in Japan for three years. While there, he founded a start-up and worked at an ad agency. He holds a bachelor's degree from Duke University.

Improved Salesforce Connector Updates: Bidirectional Sync and Merge/Delete Trigger

We’re excited to announce several new updates to our Salesforce connector: an improved bidirectional sync and the ability to automatically delete or merge prospects if the corresponding records in Salesforce are deleted or merged. Automatically Delete or Merge Prospects Today, we are releasing a new feature that gives users the ability to automatically delete or…

New Segmentation Rule and Dynamic List Previews

Over the upcoming weeks, we’ll be rolling out a few changes to Pardot’s segmentation rules and dynamic lists, including new features when you preview your matches. As you can see in the screenshots below, a progress bar is now displayed while the rule and/or list is processing. When it has finished processing, you’ll see a…

New Full Screen Email Editing Mode

We’re excited to announce a small but mighty new feature (and also another suggestion from our Idea Exchange!) to help improve the email editing experience. This week, we rolled out a new button in our Email Editor that gives users the ability to resize the editing interface while they work. You can see what this…

Create Prospect When Email is Added in Salesforce

Today we are releasing a highly-requested update from our Idea Exchange! Now, our Salesforce connector will automatically create prospects in Pardot if an email address is added to an existing lead or contact record in Salesforce, saving you time that might have been spent making manual imports and exports. If you have enabled the setting…

New “Sync Salesforce Engage Emails” Connector Setting

Following on our recent update to Salesforce Engage Campaigns, we have another exciting update for our Engage users. We’ve added a new connector setting that will allow marketers to log Salesforce Engage emails in Salesforce separately from all other marketing emails (i.e. list, drip, autoresponder, and 1:1 prospect emails sent from Pardot). Instead of logging…

New Research Reveals How to Turn More Prospects into Customers

B2B marketers and sales reps have been trying to better understand the customer lifecycle for years — the psychology behind purchasing decisions, the motivations that spur the research process, and more than anything, what makes buyers tick. Despite these efforts, there’s still a disconnect between customers, marketers, and sales reps. In fact, a recent IDC…