Enhance your lead scoring and pinpoint exactly which videos are converting prospects through the sales funnel with the Vidyard integration for Pardot. Vidyard is an online video marketing platform that drives results and ROI with video content by revealing exactly who’s watching your content, and for how long with detailed viewer analytics and engagement data.


  • Identify who watches your videos; and for how long
  • Add video content to landing pages and track engagement
  • Score, segment and nurture Pardot leads based on their unique viewing history
  • Generate new leads by adding forms, CTAs, or gates to video assets