Video Testimonials

We could go on and on about Pardot, but sometimes it’s best to let our clients do the talking. Organizations across the world rely on Pardot for their marketing automation and lead management needs. The clients testimonials below are just a small sample of the types of companies currently using Pardot to streamline their marketing…

Prospect Activity Glossary

Each prospect record has an Activities table displaying the prospect’s actions. The activities are composed of an icon and description of the activity. The description includes the name of the marketing element or email and the date that the prospect took that action. Here is a list of possible prospect activities you may see in…

Take These Two Actions to Prepare for Pardot Spring ‘21 Release

The Pardot Spring ‘21 release is packed with new features we’re excited to share with you. We’re also making major changes to our User and API authentication methods to expand authentication functionality and increase security. Here’s a summary of what you need to know and how to prepare for the changes, which take effect Feb….

Email WYSIWYG Icon Glossary

Concept The Email WYSIWYG editor is found on Step 2: Content of the New Email or Email Template wizard. To access this wizard: Navigate to Marketing > Emails. Select the email you wish to edit under under the Email Template section. Click “Edit email template.” Navigate to Step 2: Content. You are now in the…

Dreaming of ParDreamin’ 2020

If you follow @Pardot on Twitter and happened to check your timeline between Dec. 8 and Dec. 11, you probably saw us tweeting excitedly about the ongoing events at ParDreamin’ 2020. This was one of the biggest Pardot-related virtual events ever, and it was great to get the Pardot community together to network, share tips…

Your How-To Guide of Expert Marketing Advice [Summer Content Series Wrap-Up]

If you’ve been following our summer camp posts, you know that we’re sad to call this series a wrap — we’ve learned so much over the past couple months from our featured expert interviews. We’ve talked with 16 of the most trusted experts we know, enjoyed perspectives from across the organization, learned a lot about…

Tips From The NHB2B Pardot User Group

Pardot User Group meetings have always been a great way for marketers from all over the world to get together and share new insights. In a clever nod to the new normal we’ve all found ourselves in, our New Hemisphere B2B (NHB2B) Trailblazer Community User Group has taken to calling their lunchtime meetings “Noon-Normal” in…

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