6 Content Marketing FAQs: The Experts Weigh In

Last week, I was lucky enough to be able to participate in a live chat hosted by the folks at ScribbleLive. Our topic? “Content Marketing with Limited Resources” — a subject that we’ve discussed recently on the Pardot blog, and one that we place a lot of import on. Pardot’s own content marketing team has…

14 Content Marketing KPIs You Should Be Tracking

When you break it down, content marketing is really just a bunch of pieces of collateral, filled with images and words. White papers, infographics, videos, podcasts, blog articles — you name it, and it’s probably made up of one of those two things. That’s what makes content marketing so unfathomable to many marketers. How do…

13 Must-Know Content Marketing Stats

Last week, we discussed some of our favorite marketing and sales stats pertaining to lead nurturing, marketing automation, and sales processes. It wasn’t long before we stumbled on to some great content marketing statistics that we couldn’t wait to share. If you’re curious how other B2B marketers are approaching their content marketing strategies, or wondering…

Your How-To Guide of Expert Marketing Advice [Summer Content Series Wrap-Up]

If you’ve been following our summer camp posts, you know that we’re sad to call this series a wrap — we’ve learned so much over the past couple months from our featured expert interviews. We’ve talked with 16 of the most trusted experts we know, enjoyed perspectives from across the organization, learned a lot about…

10 Content Marketing Mistakes (And Likely Reactions) [GIFs]

Content marketing has been a major focus in the industry for the last few years and takes center stage this week as Content Marketing World kicks off in Ohio. Despite its rapid growth in popularity and the countless strategic resources available, content marketing is an area that many companies continue to struggle with. From messages…

Pardot’s Favorite Content Marketing Blogs

Now that we’ve gone over some of Pardot’s favorite general marketing blogs and blogs by industry thought leaders, we thought it was about time to dive into some blogs that cover more specific marketing topics. While it’s nice to get a general overview of what’s going on in the industry, it can often be helpful…

2015 Content Marketing Trends: 4 Predictions from the Experts

Last week, Pardot hosted a webinar featuring a round-table-esque discussion between some of the most respected minds in the content industry: Ann Handley, Joe Pulizzi, and Jay Baer. Moderated by our own Mathew Sweezey, the three thought leaders discussed their views of the 2014 content and social landscape, the brands with the most innovative approaches…