According to a study by AcuPoll, more than 95% of new products launched by established companies fail each year.
Why? Because companies are going to market without a coordinated, customer-focused launch plan in place. That’s why Pardot and Kapost have teamed up to create the Blueprint of Product Launch Marketing, which can help you develop a successful launch product plan from start to finish. In this e-book, you’ll learn all about:
- Developing a series of “Appetizer, Entree, and Dessert” content to keep buyers coming back for more
- Distributing your content based on your buyer’s stage of the sales cycle
- The marketing technologies that can help you meet your launch goals
- Enabling your internal teams before and after launch
- Ensuring the longevity of your new product