Personalization with Automation: The Complete Guide

According to the State of Marketing Automation 2014, 66% of marketers reported that enhanced targeting and personalization were top benefits of marketing automation. Learn how you can use marketing automation to create a more personalized, one-to-one sales experience for each buyer in this white paper, which will cover:

  • how to collect buyer data through landing pages, forms, and progressive profiling
  • how to use marketing tactics like personalized emails, dynamic content, and more to create a more one-to-one marketing experience
  • how sales can use automation features like prospect analytics and email tracking to personalize their sales conversations
  • what tools you can use to get started with your own personalized marketing strategy