Mastering the Art of Marketing Automation

If you’re managing email, search, lead generation, and social campaigns as a digital marketer, you probably spend way too much time executing the same tasks over and over. And even if you’re already running a marketing automation program, you’re probably also looking for ways to continue strengthening your customer relationships and ROI.

In this white paper, you’ll learn strategic and practical advice to launch a new marketing automation program, or improve the one you already have. Insights include:

  • Tips to implement sophisticated drip campaigns and dynamic content strategies
  • How to capture more leads and score them accordingly
  • 10 steps to kick off your marketing automation efforts
  • High-level tactics to optimize existing efforts