Marketing Automation Executive Value Guide

Upper-level executives can be a hard sell when it comes to new marketing spend and the need for tools like marketing automation. There’s no room in the budget, there’s nothing wrong with the current system, or maybe they just don’t think it’s worth the investment — whatever the reason is, this guide will provide the selling points of marketing automation that are of most interest to your CEO, CTO, and CFO. Learn how to start the right conversations, and pick up tips and stats to help you sell marketing automation to the C-suite. The white paper will show you how to:

  • Sell the benefits of marketing automation to the C-suite
  • Understand what drives your executives
  • Discuss the business impact of marketing automation
  • Provide stats on marketing automation adoption success