According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact?

The Content Creation Guide provides step-by-step instructions to help you create a top-notch content strategy. You’ll also get access to six marketing templates to guide your content efforts in the following areas:

  • Generating ideas for relevant and effective content based on business goals
  • Tracking success with 14 key content marketing KPIs
  • Mapping out buyer personas and focusing content around buyers’ needs
  • Organizing content distribution with an editorial calendar