What is Marketing Automation?

Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.

How Can Marketing Automation Help You?

Leveraging marketing automation, your sales and marketing teams can work as a single, cohesive team to automate and optimize your leads as they move from the top of the funnel, down to the bottom, where sales are made.

Marketing Automation helps you:

  • Generate more leads
  • Qualify and prioritize your leads
  • Nurture those leads to a sales-ready state
  • Manage all of your email marketing campaigns
  • Report on the success of your campaigns

Marketing departments save time and resources with an easy-to-use platform that makes it simple to manage all your campaigns in a single solution. Your campaigns run on autopilot while you spend time on all the other things you need to do to become more successful. With marketing automation you have a 360-degree view of how your prospects are interacting with you and the tools to turn them into customers.

"80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase."

VB Insight, 2015

Features of Marketing Automation

Advanced email marketing

Create beautiful emails using pre-formatted templates or a simple, visual editor. Run A/B testing, view rendering reports, and test against spam filters. Send them now, or schedule them for later. Track your success.

Lead nurturing

Set-up personalized, automated engagement tracks that free up time to focus on hot leads while preventing early-stage leads from slipping through the cracks.

Blended lead scoring and grading

Don’t waste time chasing down dead ends. Understand who’s showing interest in you, and follow up with only those meeting your ideal customer profile.

Prospect activity tracking

Understand each customer’s interest, plus use alerts to know who to follow up with in real time.

Forms and landing pages

Easily collect prospect information using forms and custom landing pages.

Closed-loop reporting

Gives you access to reports that tell you just how well your marketing automation campaigns are working, and where leads are coming from.

More of a visual learner?

No worries, we’ve got you covered. Here’s a quick 90-second overview of marketing automation and how it can help you close more deals, faster.

Watch Video

Who should use Marketing Automation?

Do you have a large database of leads, at various points of the buyer’s journey, with no way to organize and know who to contact, at what time? Are you frustrated with the amount of leads that don’t end up adding to your sales bottom line? Did you know that 80% of leads just aren’t ready to buy at that time? Marketing automation with tools like lead nurturing can help with that, and bring some of those leads back into the funnel.

Hear how companies of all sizes are using marketing automation to grow their revenue.


"53% of marketers say continued communication and nurturing of their existing customers results in moderate to significant revenue impact."

DemandGen, Customer Marketing: Improving Customer Satisfaction & Revenue Impact)

Want to learn more?

See how Pardot’s Marketing Automation can help you gain more leads and sales, and better align your Sales and Marketing Teams for maximum efficiency.

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