I think that most of us can agree that marketing has evolved rather quickly in the past few years. Marketing automation has taken marketing and marketing avenues BEYOND the next level. Marketers are expected to incorporate into their marketing strategies online marketing, email, social media, webinars, video and more. Combine this with higher visibility on marketing ROI, and marketers have a lot to balance in a given day.
Sign up now for the webinar:
Marketing That Makes Sense – The Agile Way [Click here to Register]
Date: Thursday, January 10, 2013
Time: 2:00 PM EST
Description: With agile marketing, marketers have a way to balance all of these marketing approaches, work through issues and come through with solid marketing programs that yield results. A litte new to agile marketing? Join Mathew Sweezey, Marketing Automation Evangelist at Pardot (An ExactTarget Company), for this 1-hour webinar as he:
- Introduces us to the world of agile marketing
- Teaches us how we can apply agile marketing approach on a day-to-day basis
- Gives us examples of how agile marketing can be used
Mathew Sweezey, Marketing Automation Evangelist, Pardot – An ExactTarget® Company
Mathew is a leading expert in marketing automation, specifically lead flow analysis and nurturing execution. His primary focus is in advanced lead nurturing workflows. He has worked with numerous lead technology companies, helping them create and execute their lead flow and nurturing processes and is a popular speaker at industry events in the world of marketing automation.