How Marketing and Sales Align with Today’s B2B Buyer

Today’s B2B buyers are surrounded by a constant onrush of products and services as companies vie for their attention in the marketplace. Marketing and sales teams are challenged with how to become identifiable, stay relevant, remain memorable, and rise above the fray in product-offering quality.

Join Lori Wizdo, Principal Analyst at Forrester, and Sangram Vajre, Director of Marketing at Pardot, as they explore how savvy marketing and sales teams align with the B2B buyer by:

– Identifying key decision makers
– Addressing content relevancy
– Solidifying sales engagement with B2B buyers
– Reporting on ROI and key metrics

Your Speakers:

LORI WIZDO, Principal Analyst – Forrester
Lori serves B2B marketers who must power up their processes to achieve new customer acquisition and revenue goals. She researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and life-cycle value management. The research reveals a holistic lead-to-revenue management (L2RM) approach that leverages the right strategy, tools, tactics, and budget to achieve specific sales and marketing objectives. Lori also covers the marketing automation software that B2B marketers can deploy to scale operations, manage with metrics, and maximize return on marketing investment.

SANGRAM VAJRE, Director of Marketing – Pardot
Sangram lives marketing daily: “I like to wake up every day, thinking about creating compelling touches that attract, influence, and convert prospects into customers.”