With marketing metrics, marketers can very quickly get a whole new perspective on their marketing campaigns and efforts. Marketing metrics open up a great view into some very relevant and insightful information about campaigns and how marketers spend their time in individual marketing areas. Information gleaned from metrics can help us make small changes that yield big differences in marketing campaigns, making them even more effective and relevant in use.
Sign up now for the webinar:
Marketing Metrics – A New Perspective [Click here to Register]
Date: Thursday, January 17, 2013
Time: 2:00 PM EST
Description: Because marketing metrics still remain a mystery to some and may be a little intimidating to others, we have asked Zach Bailey, our Sr. Director of Engineering at Pardot (an ExactTarget® Company) to address the basics of marketing metrics in this upcoming January webinar. Join us, and you will learn:
- How the science of marketing metrics can benefit marketers
- What to measure with marketing metrics
- How to measure with marketing metrics
Speaker:
Zach Bailey, Sr. Director of Engineering, Pardot – An ExactTarget® Company
