You’ve got prospects pouring into your marketing automation database from every direction, because of the incredible marketing campaigns you’re running. So, what’s next? Of course, you naturally toss leads over the fence to your sales team, right? WRONG! There are crucial steps that should be considered and taken between gathering prospect information and handing lead information over to sales. Ultimately, these choices will affect the quality of leads your sales team will be acting upon…and your company’s bottom line.
Sign up now for the webinar:
Lead Qualification and Erosion [Click here to Register]
Date: Thursday, March 1, 2012
Time: 2:00 PM EST (US)
Join Adam Dewey, Senior Sales Manager at Pardot, for a detailed look at when, where and how leads are qualified in your marketing automation process. From there, you, too, can improve lead quality and make the difference your sales team is looking for!
Speaker: Adam Dewey, Senior Sales Manager, Pardot LLC