Abstract

Your marketing automation efforts are producing: prospects pouring in from the great outbound campaigns you are running, as well as your inbound marketing initiatives. So, how do you know which prospects are serious buyers? Where are they in the sales cycle? And if some of the prospects are not quite at the point that they are qualified and ready to present to your sales team, how do you keep these prospects informed and engaged until they are? Well, help is here! Join us as Pardot’s own Derek Grant, SVP of Sales, steps us through the ins and outs of Scoring and Nurturing in the world of marketing automation.

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