Today is all about content. Marketers spend an incredible amount of time creating the content – but, is your content hitting its mark? Content that connects with your audience is truly powerful. Establishing that connection is not only helpful, but necessary in today’s marketing world.
Sign up now for the webinar:
Hitting Your Mark – Content Strategy and Optimization [Click here to Register]
Date: Thursday, February 21, 2013
Time: 2:00 PM EST
Description: Join Cliff Seal, UX Designer at Pardot (An ExactTarget Company) for a half hour of breaking down the content message strategy, exploring ways to successfully focus your message and engage your audience. You will explore and learn:
- How to have a conversation with your audience through content
- How context and empathy can help focus your content
- How testing further optimizes content quality and visibility
- How to make your content platform agnostic
Speaker:
Cliff Seal, UX Designer, Pardot – An ExactTarget® Company
