Modern-day marketers work hard to gather leads for their companies. Days, weeks and months are devoted to generating a steady stream of leads for our sales teams. Given that, lead quality is an important part of the lead generation process. So, how do we determine which leads are qualified, actionable and ready to forward to our sales teams (marketing qualified leads – MQL)? What does all of this look like from the sales team’s side?
Sign up now for the webinar:
Sales Qualified Leads – Generating Actionable Leads for Your Sales Team [Click here to Register]
Date: Thursday, February 7, 2013
Time: 2:00 PM EST
Description: Find out with us as we join Adam Dewey, Sales Manager at Pardot (an ExactTarget Company), during this 1/2-hour webinar, as he gives us the straight scoop on:
- Determining when a lead is a “sales qualified lead” (SQL)
- Marketing qualified leads
- How to handle leads that are not yet SQL’s
- Lead erosion and how it ultimately affects leads
Speaker:
Adam Dewey, Sales Manager, Pardot – An ExactTarget® Company
Originally presented – 5/2012
