Abstract
Your email may look good on the surface, but your deliverability will suffer if you don’t avoid being caught in spam filters. We’ll walk you through the steps necessary to maximize readability by starting with a real-world example of a great-looking email that, without proper back-end formatting, nobody will get to read. Learn how to increase your deliverability numbers as Rob Dyson, Pardot’s Technical Project Manager, gives us an in-depth look at the do’s and don’ts of successful email deliverability.
Encore presentation of webinar from Elevate 2011.
Video
Slides
Pardot Elevate 2011: The Ultimate Email Deliverability Checklist
Resources
- The Ultimate Email Deliverability Checklist (PDF)
- SpamAssassin scores explained by CampaignMonitor
- Email Deliverability 101 webinar by SVP Sales, Derek Grant
Notes
- In the presentation, we mentioned that toll-free numbers can hurt your content’s deliverability. However, this is no longer true, according to CampaignMonitor.
- If you need help improving your email deliverability, contact Support! We’d be happy to help.
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