The mysteries of marketing metrics! As a current-day marketer, chances are you are responsible for the execution of individual marketing campaigns and quantifying the results of these campaigns. Your manager wants to know the what, where, when and how of the campaigns and efforts. The list continues, and you’re left doing a Homer Simpson (“Doh!”) as you scramble to put together some sort of numbers you hope make sense to your manager, even though you’re not even sure if they make sense to you.

Have no fear – marketing metrics are here! In this 1/2 hour introductory webinar, Kati Newburg (Client Training Specialist with Pardot) helps us solve the basic mysteries of marketing metrics and how they can help you in your everyday marketing efforts. She will step us through:

  • The basics: What are marketing metrics, KPI’s and ROI?
  • What types of metrics are useful to you and your manager
  • How you can use marketing metrics to strengthen your campaigns and improve your campaign results

Speaker: Kati Newburg, Client Training Specialist, Pardot



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