Marketing Data Dilemmas – Solved

RECORDED WEBINAR – View the recorded webinar and download webinar slides.

Description: Today’s smart marketers have learned that personalized campaigns drive better results, which means understanding each prospect is crucial to success. Bad data – or a lack of data – has a bite that lingers on and on, and can put the brakes on an otherwise brilliant marketing plan.

Want to create messaging that speaks to your audience on a personal level? In this webinar, Derek Grant, VP of Pardot, and Bob Memmer, AVP of, join forces as they take a look at how clean, quality data and marketing automation work hand-in-hand to help you:

  • Leverage data for targeted buyers
  • Nurture leads more quickly through the funnel
  • Have more effective sales conversations
  • Improve close rates

Your speakers:
DEREK GRANT – Vice President, Pardot
BOB MEMMER – Associate Vice President,