Everyone likes to have “the edge” on the competition, and killer drip programs can certainly help get you there.
Today, sales cycles can range from a couple of months to even a couple of years, depending upon a company and its products. So, how do you stay engaged with prospects and leads over time from that first touch to closing the deal? Marketing automation definitely aids in this challenge – and the correct drip program approach will help solidify a relationship even more.
Join Mathew Sweezey, Marketing Automation Evangelist with Pardot (An ExactTarget® Company), as he addresses the challenges marketing and sales departments face in staying connected with prospects and leads. Learn how to incorporate killer drips – the how, what and when – that will help give you the marketing edge!
Speaker: Mathew Sweezey, Marketing Automation Evangelist, Pardot – An ExactTarget® Company