Description: In a study sponsored by Pardot, a salesforce.com company, Demand Metric learned that marketers themselves are more likely than those outside of marketing to view their function as an expense. The relationship between revenue growth and marketing skills, analytics, alignment and strategic orientation were also established through this study. A surprise in the data is in the degree to which funding for marketing is related to revenue growth.
Join Jerry Rackley and Alison Gooch as they present and discuss the results of this study, which provides a perspective that every modern marketer needs to understand.
Note: Webinar is hosted by Demand Metric
JERRY RACKLEY, Chief Analyst – Demand Metric
ALISON GOOCH, Sales Manager – Pardot, a salesforce.com company