Abstract

In the modern-day marketer’s world, metrics are key to getting a deep-down, full-view picture of a marketing team’s efforts, campaigns and costs. Marketing metrics help us pinpoint exactly which campaigns are performing and which campaigns are not. They give us clues as to what can be adjusted to make a campaign more effective and more successful. Join Zach Bailey, Vice President of Products at Pardot, for this 1/2 hour recorded webinar to learn more about:

  • Marketing metrics, ROI and KPI’s – what are they?
  • Metrics all marketers should reference
  • How marketing metrics can help improve your campaign efforts

Encore presentation of March 2012 webinar.

Speaker:
Zach Bailey, Vice President of Products, Pardot

Video

Slides

Mastering Marketing Metrics

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