Description: Marketing automation used to be a “nice-to-have” not too long ago for marketers. These days, it is increasingly becoming a “must have.” With this adoption, more and more marketers are faced with the challenge of handling multiple marketing channels and implementing marketing automation – something that they may or may not have had experience with in the past.
Join Mathew Sweezey, Marketing Evangelist, and Katie Melick, Implementation Coordinator at Pardot, as they take a look at some common fails and give us timeless, fail-safe approaches that we can use on our way to becoming marketing experts.
MATHEW SWEEZEY, Author, “Marketing Automation for Dummies” – Pardot
KATIE MELICK, Implementation Coordinator – Pardot