Facebook is pioneering the way brands, marketers and advertisers communicate with customers, and ‘Sponsored Stories’ is at its frontier. Marketers can now tap into the power of social endorsement by amplifying organic content and word-of-mouth.
Sponsored Stories have been so successful, that Facebook has even made them the dominant ad unit. In this rapid-fire session, you’ll learn why and how you should integrate Sponsored Stories into your Social advertising mix to achieve your specific business goals. In this webinar session, you will learn:
- Why Facebook created Sponsored Stories, and why you should use them.
- The similarities and differences between Sponsored Stories and other ad types.
- How to benchmark and drive performance with each ad type.
Level: This educational webinar is designed for marketing and advertising professionals of all levels.
Speaker: Jordan Franklin, Director of Social Media Strategy, Syncapse Corp.