Speaker:

Abstract

Going through the process of reviewing, choosing, then implementing and integrating a marketing automation system with your CRM can be a daunting proposition. So many details, so many choices and sometimes, so many parties to please! Marketing’s needs, sales’ needs, and let’s not forget about the cost!

Finally, you’ve been through the ins, the outs, the ups and downs. Negotiations are done, the contract is signed, and all is great. Well…you hope so. Join Kathryn Honderd, Client Services Manager at Pardot, An ExactTarget® Company, as she makes the case for being prepared when looking for the perfect marketing automation system for both you and your CRM. In this webinar, you will learn:

  • How to assess your current process and use this information to establish your “shopping list”
  • What to consider when you are looking for a marketing automation system
  • Which CRM-specific questions you will want to ask a marketing automation vendor

Speaker: Kathryn Honderd, Client Services Manager, Pardot – An ExactTarget® Company

Video

Slides

2 responses to CRM and Marketing Automation 101 – Evaluation, Implementation and Optimization

  1. Wonderful webinar! Thank you for sharing. I find slides 9,10 and 11 very informative and helping. Most newcomers to CRM miss exactly these steps.

    • Teri Marks-Brunner July 1, 2013 at 12:31 pm

      Hi, Lawry! Thank you for the kind comments. We’re glad that you found the webinar informative and helpful. :)

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