Abstract

Marketing content – the question usually comes down to content creation. Which resources do you create, when and why? Should you concentrate your marketing energies on white papers or case studies? What about blogs and social media? The list goes on – and that’s great news! But, what about a solid plan to create and implement the content?

3-D content mapping helps you create such a plan, and this webinar will introduce you to all of that and more! You will learn about:

  • 3-D content mapping and how this approach applies to your individual marketing efforts
  • Message types, including persona identification
  • Implementation of marketing content resources
  • Getting the most from your content resource efforts

Speaker: Micky Long, Vice President, Arketi Group

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