Abstract

B2B marketers are putting Google AdWords to work for them more than ever! With AdWords, the leading Pay-Per-Click (PPC) platform, even more customers are being reached. Understanding exactly what customers are searching for as they seek solutions, tools and services for their businesses is critical in putting your Adwords dollars to work for you AND in the most cost-effective way. Join us in this informative webinar as Jeffrey Demers, Director of Search Engine Marketing, Wakefly, Inc., walks us through:

  • The basics of Pay-Per-Click advertising
  • How to reach the right audience using Google AdWords and boost your ad performance by choosing the right keywords and writing compelling ads
  • Best ways to stretch small PPC budgets to the max and still reach business goals
  • How to craft a winning PPC strategy based on improving value and decreasing waste

This webinar is ideal for businesses that are new to online advertising, as well as existing AdWords users who want to get more results from their online advertising investment. Encore presentation from April 2012.

Speaker: Jeffrey Demers, Director of Search Engine Marketing, Wakefly, Inc.

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