Abstract

Content is one of the most valuable resources marketing teams possess in today’s marketing world. You can have a little or a lot, but what you do with it and how you incorporate it into focused, relevant campaigns makes a huge difference. It helps to have a clear understanding of (1) how to use existing content, (2) which new pieces to create, and (3) how to use your content resources to increase and encourage interaction with prospects in your market.

So, what’s the next step? How about a plan! With 3-D content mapping, you can create such a plan. Join Micky Long, Vice President and Practice Director of Lead Nurturing with Arketi Group, as he gives us an in-depth view and teaches us about:

  • 3-D content mapping and how this approach applies to your individual marketing efforts
  • Message types, including persona identification
  • Implementation of marketing content resources
  • Getting the most from your content resource efforts

Speaker:
Micky Long, Vice President and Practice Director of Lead Nurturing, Arketi Group

Video

Slides

4 responses to Recorded Webinar: Priority Content Planning with 3-D Content Mapping

  1. Wondering why you chose Slideshare to distribute your content?

    After trying several ways, I am unable to print out the slides. Is there a reason that you do not make this function available? We are considering webinar slide distribution channels and wanted to see what the experts say…..

    Many thanks,
    Heidi Rose

    • Teri Marks-Brunner February 5, 2013 at 3:09 pm

      Hi, Heidi! Thanks so much for your question! For printing, click the “SlideShare” logo on the bottom left of the slides area; it will take you to the slides in SlideShare. From there, click “Save.” You are able to save the file to your hard drive and print, as you wish! If you have any other questions, please do feel free to contact me directly (teri.marks-brunner@exacttarget.com). :) – Teri

  2. Are the slides available for download?

    • Teri Marks-Brunner February 5, 2013 at 3:33 pm

      Hi, Jeff! Thank you for the question. For downloading, click the “SlideShare” logo on the bottom left of the slides area; it will take you to the slides in SlideShare. From there, click “Save.” You are able to download the file to your hard drive! If you have any other questions, please do feel free to contact me directly (teri.marks-brunner@exacttarget.com). Thanks so much! :) -Teri

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