Content is one of the most valuable resources marketing teams possess in today’s marketing world. You can have a little or a lot, but what you do with it and how you incorporate it into focused, relevant campaigns makes a huge difference. It helps to have a clear understanding of (1) how to use existing content, (2) which new pieces to create, and (3) how to use your content resources to increase and encourage interaction with prospects in your market.
So, what’s the next step? How about a plan! With 3-D content mapping, you can create such a plan. Join Micky Long, Vice President and Practice Director of Lead Nurturing with Arketi Group, as he gives us an in-depth view and teaches us about:
- 3-D content mapping and how this approach applies to your individual marketing efforts
- Message types, including persona identification
- Implementation of marketing content resources
- Getting the most from your content resource efforts
Micky Long, Vice President and Practice Director of Lead Nurturing, Arketi Group