We’ve entered an unprecedented age in B2B marketing.
Today’s buyers are savvier, more connected, and more informed than ever before — and they’re well aware of the power they possess. When companies fail to deliver the smooth and personalized buyer experience that consumers have come to expect, favorable alternatives are little more than a Google search away; it’s no secret and it’s a challenge that all B2B organizations face.
But here’s the bottom line that’s too-often forgotten: delivering a seamless buyer’s experience starts with seamless alignment internally. Marketing and sales must work together throughout the decision-making journey, sharing insights and updates and allowing each team to play to their greatest strengths.
Enter, Pardot. Join us on August 20th for this 30-minute webinar, as we explore the capabilities of this powerful tool and discuss how Pardot can streamline workflows to enable joint sales and marketing success. Attendees will learn how to:
– provide real-time visibility into a prospect’s digital engagements
– deliver content to prospects how and when they want it
– translate data into actionable insights for both sales and marketing