Did you miss a presentation at Elevate 2012 that you really wanted to see? Were there too many presentations that you wanted to attend at the same time on the same day? No worries, the Elevate 2012 Conference team is hard at work bringing you videos of the Elevate 2012 sessions. Below, you’ll find Round 5 (the final Round) of the Pardot Elevate 2012 Presentations. The presentations will be available here on the blog, as well as on the www.pardot.com.
Balancing Agility with Sophistication in Demand Generation Program Design
Adam Needles, Author, Balancing the Demand Equation
As a growth-stage company, how do you balance time-to-market and flexibility with the Web 2.0 and operations sophistication required to build a modern demand generation program? Adam Needles, author of Balancing the Demand Equation, a leading demand generation strategy book, will explore the differences between demand generation strategies for larger companies in mature markets versus those for agile companies in growth-stage markets.
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Basic Best Practices for Drip Nurturing
Jessie Wilkie, Senior Specialist, Marketing Programs, KANA Software
Learn how KANA Software, a global B2B software company, implemented email nurturing campaigns to mature buying interest through targeted content offers across multiple product lines. Using actual analytics, Jessie Wilkie, a Senior Specialist for Marketing Programs at KANA, will bring to light the specific ways KANA was successful in their nurturing programs and how they were able to tweak them to improve performance.
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Becoming a Dynamic Content Dynamo
Vincent Migliore, Senior Solutions Specialist, Pardot
Pardot’s Dynamic Content feature allows you to display certain content on your website based on a prospect’s score, grade, or field value. This very powerful feature allows you to deliver targeted content to your prospects. In this session, you will learn how to use Dynamic Content creatively and effectively through real-world examples that you’ll be able to take back with you and start implementing right away.
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Fuel Your Social and Email Marketing Programs with Valuable Content
Gregg Freishtat, CEO, Scribit
Repurposed content is the currency of the social Web. In this session, you will learn how marketers can effectively and continually update their social, email, and website without relying solely on their own output. Join Scribit CEO, Gregg Freishtat, for simple techniques and steps that you will want to use immediately to start fueling all your marketing programs to drive more sales from your prospects, and more engagement from your customers.
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WordPress and Pardot: The World’s Newest Power Couple
Cliff Seal, UX Designer, Pardot
Join Cliff Seal, a Pardot UX Designer, as he introduces one of Pardot’s newest features – the WordPress plugin. This session will cover the basic functionality and use cases of the plugin, as well as the advantages of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing, and advanced content optimization, you will be itching to get back and implement this power couple solution.
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