Abstract

Your email may look good on the surface, but your deliverability will suffer if you don’t avoid being caught in spam filters. We’ll walk you through the steps necessary to maximize readability by starting with real-world example of a great looking email that, without proper back-end formatting, nobody will get to read.

Video

Slides

Pardot Elevate 2011: The Ultimate Email Deliverability Checklist

Resources

Notes

  • In the presentation, we mentioned that toll-free numbers can hurt your content’s deliverability. However, this is no longer true, according to CampaignMonitor.
  • If you need help improving your email deliverability, contact Support! We’d be happy to help.
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