Abstract

Prospect segmentation is not a new concept for marketers, but with the growing adoption of marketing automation systems, the ability to segment prospects has been enhanced and streamlined. Marketers now have access to new ways of engaging their target audiences. During this presentation, Matt Cumello, Senior Manager of Marketing at comScore, will demonstrate how comScore is using Pardot automation rules to segment prospects based on observed behaviors, and leverage those segmented lists to achieve much-better-than-expected results from email marketing campaigns.

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Getting Personal with Email Marketing

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