Content fuels marketing machines. Without content, your nurturing campaigns have nothing to offer and your prospects don’t advance around their buying-cycles (at least not for your solution). But creating content is hard work. You don’t want to create the wrong pieces, or too many – just the ones your prospects actually need. This presentation covers how to design content to provide your prospects with the right information at the right time. Content that feeds your nurturing campaigns and which pulls people back to your site for the next item of information they need to advance them around their buying-cycle.