Optimizing Your Website for Lead Generation

Leads, leads, leads! As a B2B marketer, your website is one of your most important channels for filling your pipeline. Potential and current customers interact with your site at every phase of the buyer’s journey, whether they are binging on early-stage research, or making a final purchasing decision. It’s absolutely essential that you serve up a personalized, customer-friendly site that will guide users down the path to purchase. So, how can you make sure your website is as good as your best sales rep?

Join us for this live webinar, where you’ll learn:

  • How to create a site that speaks to your customers
  • The what, where and when of lead generation offers
  • How interactive experiences and personalization can improve results