Lead nurturing is the process of cultivating an ongoing relationship with your prospects throughout every stage of the buyer’s journey. In the right hands it’s a powerful marketing strategy that delivers relevant, informative content designed to educate and engage your audience whilst priming them to purchase.
emedia and Salesforce Pardot wished to discover the latest and greatest lead nurturing strategies currently deployed by leading marketers to drive their prospects through the buying cycle. We explored the benefits you’ve reaped, challenges you’ve faced and the future goals that you all aspire to.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA. In this webinar, Veena Glover, Marketing Manager at emedia, will take us through the detail of this lead nurturing survey. She will be joined by Merinda Peppard, EMEA Marketing Lead at Salesforce Pardot, who will give some top tips and takeaways to a top class lead nurturing and marketing automation strategy.