Well-defined B2B marketing strategies are the first step to exploring pipeline opportunities. From there, strong tactical inside sales and cross-channel marketing efforts help create a partnership between sales and marketing, put strategies into play and help effectively manage pipeline.
Join Mathew Sweezey, Marketing Evangelist at salesforce.com, as he interviews Ken Krogue, President and Co-Founder of InsideSales.com, and Russell Glass, Head of B2B Marketing Products for LinkedIn. In this not-to-be-missed 45-minute webinar, they will explore how these two pipeline drivers combine to help marketing and sales reap the benefits of effective pipeline management, valuable campaign routing and focused prospect engagement, resulting in increased ROI.
KEN KROGUE, President and Co-Founder of InsideSales.com
Kenneth Krogue founded InsideSales.com in November 2004, where he currently leads as President and Chief Strategist. He sets the vision for the company together with the CEO. Ken brings more than 24 years of experience in sales, business strategy and marketing in both domestic and international markets to the sales acceleration technologies and consulting at InsideSales.com.
Prior to InsideSales.com, Ken was one of the original founders of UCN, now inContact (NASDAQ:SAAS). Prior to that he built and directed the inside sales division at FranklinCovey (NYSE:FC). Ken has received many industry awards including being recognized among the Top 25 Most Influential Inside Sales Professionals consecutively from 2012-2014 by the American Association of Inside Sales Professionals (AA-ISP) and being honored as #2 in the world in a list of Top Social Sales Influencers featured on Forbes.
RUSSELL GLASS, Head of B2B Marketing Products for LinkedIn
A seasoned technology entrepreneur, Russ founded and then served as president and CEO of Bizo, a B2B audience marketing and data platform, which was acquired for a $175mm by LinkedIn in 2014. During his tenure at Bizo, he grew the company to a $50mm+ revenue run-rate and to more than 150 employees before it was acquired. At LinkedIn, he injects his deep knowledge about the B2B marketing ecosystem to help build the next generation of content-based marketing products for the company. Russ has also founded or held senior positions at four venture-backed technology companies. He is a big believer that great cultures equals great companies, and has integrated this philosophy into his leadership roles. He’s passionate about family, Duke basketball, golf and just about anything in HD.