Abstract
Creating effective, solid marketing content is one of the top initiatives on a marketer’s list today. With smart content program planning and execution, marketers can pave the way to increasing a company’s visibility exponentially. From creating white papers to websites, case studies to infographics, where should marketers spend their time?
Join us in this online content clinic as Nolin LeChasseur, Co-Founder and Partner of Brainrider, helps us focus our creative marketing content efforts. He will also take a look at real company websites and content examples, providing content creation tips, including:
- How to engage your prospects using your subject matter expertise
- How to develop a customer-focused content strategy
- How to create more findable content with SEO
- Fast ways to create content for your programs
Speaker: Nolin LeChasseur, Co-Founder and Partner, Brainrider
