Webinar Library

Hoping to dive deeper on topics like marketing and sales alignment, lead gen, B2B marketing success and more? Then you’ve come to the right place! Peruse our webinar library to find recorded webinars on subjects that matter to you. Use the drop-down menu to choose a category, or search for a specific webinar using the search bar below.

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Creating a Customer Journey: Marketing That Doesn’t End at a Sale

Most B2B marketers would agree that a true customer journey doesn’t end at the point of sale. Don’t let your marketing efforts stop there either. There is tremendous opportunity to engage your existing customer base once they have made a purchase, and continue their journey towards a positive experience. Join Pardot Customer Marketing manager, Suzy…


Powerful, Intelligent, Connected: Pardot B2B Marketing Automation by Salesforce

B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort. Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and…


Running B2B Marketing Campaigns as a Team of One

Today’s average marketer wears many hats and may be responsible for upwards of 10 different campaigns all at once. Between trade shows, monthly newsletters, paid search campaigns, educational campaigns, and post-event follow ups, how do you successfully manage it all, particularly if you are a team of one? Join us for tips on using marketing…


How Pardot Drives Demand with Online Advertising

It’s no secret that online advertising campaigns play a critical role in fueling the sales cycle for B2B companies. Have you ever wondered how we tackle online advertising here at Pardot? Join us as we share strategies for driving leads and pipeline across channels like SEM, display, and paid social media. Get ready to seize…


Real World Strategies for Sales Enablement Success

As marketers, we’re trained to think creatively. We are constantly considering the needs of our target audience, dreaming up new and exciting campaigns to reach them. But, sometimes it’s easy to forget that one of marketing’s most important customer is sitting right under the same roof. It’s your sales team. Learn how Salesforce and other…


Create Brand Champions: Marketing Automation Through the Customer Journey

Happy customers can be one of your biggest sources of referrals, references, and word-of-mouth-marketing. So, why do so many marketers focus all of their campaigns on prospects? Join us to learn how marketing automation can be used for more than top-of-funnel efforts. Learn how to leverage lead-nurturing to enable and engage your current customers throughout…


5 Habits for Purposeful a Email Marketing Strategy using Marketing Automation

Contrary to what some might say is popular belief, you don’t have to live in a world of click & pray when it comes to your B2B email campaigns. When you apply best practices in a few key areas, you can shape your email campaigns for their best performance. Join us as we explore how…


Beyond the Hype: Making Account-Based Marketing Work for You

Account-based marketing. If you’re a B2B marketer, you know that everyone is talking about it — but what is it, and who’s actually doing it? More importantly, is it right for your business? If you are wondering what all the hype is about, you aren’t alone. In a recent survey, Forrester Research discovered 73% of…