Salesforce Certified Pardot Specialist

Getting started

We’ve highlighted resources and materials to assist you as you study for the Salesforce.com Certified Pardot Specialist exam. As you dive into preparation, download our study guide. We also recommend reviewing online documentation through our Knowledge Base for comprehensive information and resources.

View the topics covered on the exam below, and expand each section to access the collected resources.

Certification Prep

Visitors

Visitors covers how Pardot tracks website visitors who have not yet converted to prospects.

Prospects

Prospects covers working with prospects in Pardot, from converting visitors to prospects to building lists and running automation rules.

List Management

List Management covers the process of building and maintaining lists in Pardot.

Security and Access

Security and Access covers security settings and granting account access in Pardot.

Pardot Campaigns

Pardot Campaigns covers using Pardot campaigns to capture thematic first touchpoints.

Drip Programs

Drip Programs covers how to build and maintain drip programs for lead nurturing.

Social Marketing

Social Marketing covers how to use Pardot as a social posting and engagement tool.

Knowledge Base Links

Salesforce Integration

Salesforce Integration covers connecting Pardot to Salesforce to pass data back and forth between the two applications.

Taking the Exam

Ready for the exam? Have questions about registering? Check out the Salesforce Certification Hub for more information.

For questions regarding Pardot Certification, contact us.