I recently read an article about an Aberdeen Group study on e-mail deliverability. The research found that those who pay attention to customer behavior and segmentation have an e-mail delivery rate well-above the average. When e-mail marketers pay close attention they achieve an average delivery rate of 90.2%.
Recently, we have had several different posts about e-mail best practices. I will briefly go over the main points of each as a refresher.
- Stressed the importance of experimenting with e-mails and testing different objectives to find what works best for you and your audience
- Gave specific tips for e-mails such as avoiding spam-like subjects, having appropriate landing pages to links within an e-mail, including an opt out option, sending test e-mails, and checking campaigns in different e-mail providers
- Informed you to pay attention to your click-through rates, bounced e-mails, and opt out rate
- To help your click-through rate tempt readers and give them what they want
Using these strategies will aid you in achieving high delivery rates for your e-mail campaigns as well.