In October, we set out on a mission to learn more about how B2B marketers were using social media channels to interact with prospects and generate leads. Our survey findings revealed that ⅓ of marketers are not measuring the results their social media marketing campaigns – a rather surprising statistic that captured the attention of several online media outlets including DemandGEN Report, CMS Wire and BtoB Magazine. But our survey also revealed some interesting trends regarding online etiquette and the comparative usefulness of different social media channels. We’ve compiled some of our most significant findings in the following infographic. Enjoy! (Click to enlarge)
Download this infographic.