Lead Qualification (07/12): Scoring Manually from the Prospect Record

In this elearning module, you will learn the basics of manually scoring prospects from a prospect’s record. This module is the seventh of twelve courses. Each topic will cover a specific aspect of Lead Qualification.

After completion, you will be able to effectively manage and qualify Leads.

Learning Objectives:

  • Adjust a prospect’s score by editing the baseline scoring rules.
  • Identify at least one use case.

If you’re a salesforce.com customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

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Next Module: Grading (8/12) >