Lead Qualification (03/12): Editing Baseline Scoring Rules

In this elearning module, you will learn the basics of editing Pardot’s scoring model. This module is the third of twelve courses. Each topic will cover a specific aspect of Lead Qualification.

After completion, you will be able to effectively manage and qualify Leads.

Learning Objectives:

  • Adjust a prospects score by editing the baseline scoring rules.
  • Identify at least one use case.

If you’re a salesforce.com customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

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Next Module: Scoring with Automation Rules (04/12) >