Lead Qualification (02/12): Scoring

In this elearning module, you will learn the basics of using Pardot’s scoring model. This module is the second of twelve courses. Each topic will cover a specific aspect of Lead Qualification.

After completion, you will be able to effectively manage and qualify Leads.

Learning Objectives:

  • Define scoring

If you’re a salesforce.com customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

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Next Module: Editing Baseline Scoring Rules (03/12) >