Google Adwords (4/7): How Prospects Are Tied to an Ad

In this elearning module, you will learn how prospects are tied to a Google AdWords ad.This module is the fourth of seven courses. Each topic will cover a specific aspect of Google AdWords.

After completion, you will be able to effectively manage the Google AdWords Connector within your Pardot account.

Learning Objectives:

  • Describe how Pardot ties a prospect to an Adwords ad
  • View the Google Adwords ad click on the prospect record in the prospect’s activity section

If you’re a salesforce.com customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

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Next Module: Utilizing the Google Adwords Campaign (5/7) >