Email (09/11): Testing Emails with A/B Testing

In this elearning module, you will learn the basics of creating and deploying A/B tests using Pardot’s Email Flow. After completion, you will be able to change elements in your email, segment your recipient list into a test audience and winning audience and use the email’s engagement data to automatically determine and distribute the winning email.

Learning Objectives:

  • Enable AB in Email Flow.
  • Change Email Elements.
  • Set AB Criteria.
  • Send the winning email.

If you’re a salesforce.com customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

Get Started

Next Module: Sending with Email Flow (10/11) >