Drive Traffic Playbook

This guide gives you a play-by-play on how to hit the ground running with Pardot.

It’s a matter of setting up the following strategic and effective assets:

  • Campaigns
  • Content
  • Search Engine Optimization (SEO)
  • Social Marketing
  • Search Engine Marketing (SEM)
  • Google Analytics

For each topic, the Drive Traffic Playbook reviews basic planning and strategy, execution, and measuring and reporting.


To begin, open this document in Adobe Acrobat Reader and expand it to at least 100%. If you do not have Adobe Acrobat Reader, you can download a free copy here.